MOTHERS
Company Background
Headquartered in Huntington Beach, California, MOTHERS are a manufacturer and distributor of high performance car care products and have become one of the most well respected names in the automotive industry along the way. Today, It’s also one of the last truly Family owned companies in the car care business. MOTHERS was started by brothers Jim and Dennis Holloway's parents and along with their “Mother” Barbara Holloway, they are still active in running the company today. Founder Al Holloway began this journey in 1971 with just one product, a little tin of Aluminum Wheel Polish. The label was a simple business card strapped around a small metal container with a rubber band.
Early Growth
Remember, this was at the height of the Mag wheel craze and let’s face it, back then you just weren’t anything if you didn’t run Mag’s on your Street Machine, so keeping them shinny was a big part of what made your car look Boss and that polish was simply the best there was! Things took off pretty quickly so in the early days the MOTHERS Team could be seen at local car shows and swap meets all over Southern California as they began to promote this popular product. After so much success in those early years and with the introduction of many other new products, demand grew rapidly so to give the brand even more credibility and reach, MOTHERS started sponsoring big name race cars and the really big events to help get the name out there.
Present Day
Fast forward to today and major sponsorship deals with the likes of NHRA and F1 are all part of the mix along with building show wining vehicles for SEMA and collaborating with some of the top car designers and builders in the world are just some of the exciting things MOTHERS are involved in on a daily basis. So after decades of extensive testing and experimentation, the MOTHERS product line has grown from that single can of “Mag” polish to a comprehensive line of over 100 different premium quality car care products. Sure, the Company is a lot bigger now and is sold all over the world but rest assured Mothers involvement at local shows is still at the core of what they do and love.